Guest Article: Leanplum try a cellular involvement platform that can help forward-looking labels for example Grab, Tinder, and you may Tesco meet with the real-date means of their people.

The value of the dating app world is growing at impressive rates year over year. Worldwide spend in 2016 is actually ?234 mil – and you will rose within the 2017 so you’re able to ?448 mil.

The fresh new lucrative realm of dating programs has never went undetected, towards the enjoys out of Tinder, Bumble and happn all competing to increase market share. Given that business gets all the more packed, advertisers have to adjust and you can evolve easily to make certain it be noticed and you may get buyers respect.

In order to gain insight into the current state of the ed up with Liftoff to investigate the price of mobile acquisition in the dating world. The research led to some interesting results. (more…)